OMG Donut Blog

OMG! Decadent Donuts Named Finalist in Prestigious Telstra Best of Business Awards We’re thrilled to announce that OMG! Decadent Donuts has been named a finalist in the highly coveted Telstra Best of Business Awards, standing out among an impressive 22,000 entries from across Australia! As one of the judges said, ‘You’re the cream of the crop’. Without any actual cream, of course, being a vegan and dairy-free product! This recognition is a monumental achievement for our team, as it celebrates businesses that are making an extraordinary impact in their industries and communities and is a reflection of how successfully managed and run a business is. Being selected as a finalist not only highlights the quality and uniqueness of our donuts but also acknowledges the heart of our mission—to create inclusive, allergy-friendly treats that everyone can enjoy. Since our humble beginnings at Brisbane’s Milton Farmers Markets, we’ve worked tirelessly to develop a product that is more than just delicious. Our donuts, free from gluten, dairy, eggs, nuts, and sulphites, have become a symbol of indulgence and inclusivity without compromise, offering a treat that caters to a wide range of dietary needs be they from food allergies and intolerances or due to culture or beliefs, without sacrificing taste or texture. A True Team Effort This milestone is a testament to the dedication and passion of our entire OMG! family. From our incredible licensees, who are independent business owners in 70 locations throughout Australia and New Zealand who bring joy to their communities at markets and events, to our founders, David Moore, Andrew Clarke, Diane O’Reilly and Steven Morris whose vision of a compassionate, kind business has shaped OMG! into what it is today. Being a finalist in the Telstra Best of Business Awards also underscores our commitment to helping others. Through our unique business model, we empower independent owners to start and grow their own businesses, keeping 100% of their earnings while the OMG! support team guide them through every step of the way of business ownership. Looking to the Future This award inspires us to keep pushing boundaries, expanding our footprint both here in Australia and throughout the world, and continuing our mission to become the leading plant-based and gluten-free donut company. We are immensely proud to have made it this far, and we look forward to what’s next for OMG! Decadent Donuts. Thank you to everyone who has supported us on our incredible journey—we couldn’t have done it without you! https://www.telstra.com.au/small-business/best-of-business-awards/alumni/2024b-state-finalists/building-communities 

This luscious drizzle can go over a ‘nude’ donut or layered over one of our bespoke sugar flavours. If you are a chocolate fiend – go for a little chocolate-on-chocolate action by drizzling the decadently delicious sauce over our Cacao Delish sugar dusting.

On Saturday 13 April in Sydney, OMG! Decadent Donuts won the Australian Small Business Champion Awards – Best Fast Food.

OMG! Decadent Donuts are certified by Vegan Australia and proudly so. Further, there are no artificial colours, flavours or preservatives in these donuts. Being a vegan product there are obviously no eggs or dairy in the donuts, but they are also free from gluten, wheat, yeast, nuts and sulphites which is great news for those with food allergies and intolerances. Plant-based eating has definitely become more popular in Australia over the past few years. In fact, it’s been reported that the number of Australians who identify as vegan has tripled since 2016! This may be due to a number of factors, such as concerns about animal welfare, environmental issues, and health benefits associated with a plant-based diet. There are many benefits of this type of eating regimen, including the following: Better nutrition Plant-based foods provide more nutrients, such as fibre, vitamins and minerals, protein and healthy fats. Plant-based foods contain high-quality protein and are naturally abundant in many vitamins and minerals such as vitamin C, potassium, folate, and iron. By consuming a diet full of nutrient-dense plant-based foods, the body gets all the crucial nutrients needed to maintain optimal health. Reduced risk of chronic diseases A diet rich in plant-based foods can help not only lower cholesterol, but also reduce the risk of chronic diseases like heart disease, stroke, and certain types of cancers. Studies also have shown that a vegan diet can help prevent or manage diabetes. Improved digestion Plant-based foods are high in fibre which supports healthy digestion and decreases the risk of constipation and certain digestive disorders. Better for the environment Animal agriculture is a major contributor to greenhouse gas emissions, water pollution, deforestation, and other environmental problems. Eating a plant-based diet has a lower carbon footprint and puts less stress on the environment than a meat-based diet. Improved animal welfare Consuming animal products support practices to raise them in factory farms and other inhumane conditions. Opting for a plant-based lifestyle helps to reduce the environmental impact of animal agriculture, as well as put an end to animal exploitation and suffering. Today, plant-based eating is becoming more common across the globe. In fact, many dietary guidelines recommend a plant-based diet or a diet with more plant-based foods. Here are some examples: Australia: The Australian Dietary Guidelines recommend eating more plant-based foods while consuming less meat and animal products. United Kingdom: The Eatwell Guide issued by the British government recommends a healthy and balanced diet that is rich in fruits, vegetables, starchy carbohydrates, and protein, about a third of which should come from plant-based sources. India: Indian cuisine relies heavily on plant-based ingredients such as grains, vegetables, and legumes, and has long been associated with vegetarianism and veganism. Japan: The traditional Japanese diet is heavily focused on plant-based foods, including rice, vegetables, fermented foods, and soy products. United States: The U.S. Dietary Guidelines for Americans recommend a diet that is higher in plant-based foods, as well as lower in saturated fats, added sugars, and refined grains. In recent years, surveys conducted globally indicate that more and more individuals are adopting a plant-based lifestyle or consciously seeking to reduce their intake of animal-based products. In conclusion, plant-based eating is a healthier, more sustainable, and more compassionate way of eating that offers many benefits for both individuals and the planet. As it continues to grow in popularity and awareness, more people are discovering foods that support their individual health needs and align with their personal values. Here at OMG! Decadent Donuts we don’t pretend we’re a health food – we are an inclusive treat, a comfort food, something fun to be enjoyed and shared. But we are 100% plant-based and accredited by Coeliac Australia and certified by Vegan Australia .

In the month of luurrrvve we’ve introduced a special limited edition flavour to our offering of decadently delicious donut dustings for our decadently delicious, warm, freshly made circular morsels of...

Plant-based eating has definitely become more popular in Australia over the past few years. In fact, it’s been reported that the number of Australians who identify as vegan has tripled since 2016! This may be due to a number of factors, such as concerns about animal welfare, environmental issues, and health benefits associated with a plant-based diet.

Food science is defined by Australian Institute of Food Science Technology, as”…the discipline in which the engineering, biological, and physical sciences are used to study the nature of foods, the causes of deterioration, the principles underlying food processing, and the improvement of foods for the consuming public.

Recently OMG! Decadent Donuts entered a national Cinnamon Donut competition with 2756* entries from donut makers across the land. The results proved that those with the misinformed belief that a vegan and gluten-free donut can’t taste as great as a ‘regular’ donut are well… wrong!

In a report from the Australasian Society of Clinical Immunology and Allergy found that over 20% of the Australian population suffer from some sort of food intolerance or food allergy and this is increasing every year. Add to that hospital admissions for anaphylaxis have also increased fourfold from 1993.